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Social Media Content Creator, Copywriter and Strategist

New York, New York

Client Work

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Content Strategy, Content Writing, Video Editing

BuddyFindr
Social Media Startup

biossance.avif
Social Copywriting

Biossance
Beauty

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Video Editing and Social Media Management

Acing Languages
Educational Platform

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On-Screen UGC Content Creation

Vintage Laundry
Fashion and Jewelry

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Campaign Management, Editorial Leadership

Other Projects
Film Festival, Columbia University

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On-Screen UGC Content Creation

Navya Custom
High-End Fashion

Sneakers
Video Editing and TikTok Lives

GBNY
Apparel and Footwear

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End-to-End Content Creation, Social Consultant

Emily Daniels
Women's Fashion

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End-to-End Video Content Creation

Lick You Silly
Dog Treats

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Hello!

I am Tania, your Social Storytelling Sage (if I may say so myself).

With a background of over a decade in fiction writing, and 2+ years in social media marketing, my sweet spot lies in content creation and copywriting for social channels. I have written and created killer content and copy for 14 brands in diverse industries, with a specialization in the beauty and fashion space. My work has helped grow social audiences by +1.7M, boosting B2C sales by 20% on average.

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For me, social content is about making a brand's vision and story accessible to a larger audience. A brand voice is like the Queen on a chessboard, and social content is like all the other pieces that spread the message in different ways. Unlike chess, this isn't just about strategy, but a whole lotta creativity, consistency, and understanding your audience. 

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When I'm not working my magic for clients, I'm creating fashion and visual poetry content for my personal channels, where I have generated 1M+ impressions.

(If you're wondering why I went with a big chess analogy up there, don't ask. I don't even play chess.)​

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Client Testimonials

"Tania is a super creative content strategist who not only stays ahead of trends but also brings originality to everything she creates. She takes initiative, develops engaging content, and crafts strategies that feel both fresh and relevant. Her ability to balance trend-driven content with unique storytelling makes her an asset to any brand. She’s proactive, accountable, and always open to feedback, ensuring that every project reaches its full potential. I highly recommend her for content strategy, content creation, and all things social media."

Maneesha Wagh, Sr Director at

JLL Technology and Data

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Event Series:
The Creative Baddies

The Creative Baddies is a series of events designed for early career folks to live a life aligned with their creative goals

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Fiction Work and Personal Content Projects 

Remember when I mentioned I come from a fiction writing background, and make content projects for my own channels? Turns out I wasn't lying, and I really want you to see my work, so click below!! 

My Deal

Where Storytelling 

and Craft Meet

Social Media Trends

Let's Connect!

© 2025 by Tania Apshankar. All rights reserved.

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