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Social Media Manager

New York, New York

Client Work

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Community Management, Social Strategy

Meta
Tech/Social Media

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On-Screen UGC Content Creation

Navya Custom
High-End Fashion

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Social Copywriting

Biossance
Beauty

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End-to-End Content Creation, Social Consultant

Emily Daniels
Women's Fashion

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End-to-End Video Content Creation

Lick You Silly
Dog Treats

Sneakers
Content Creation and TikTok Lives

GBNY
Apparel and Footwear

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                Content Strategy, Content Creation

BuddyFindr
Social Media Startup

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Video Editing and Community Management

Acing Languages
Educational Platform

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On-Screen UGC Content Creation

Vintage Laundry
Fashion and Jewelry

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Campaign Management, Editorial Leadership

Other Projects
Film Festival, Columbia University

My Deal

Where Storytelling 

and Craft Meet

Social Media Trends

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Hello!

I am Tania, your Social Storytelling Sage (if I may say so myself).

With a background of over a decade in fiction writing, and 3+ years in social media marketing, my sweet spot lies in content creation and content strategy for social channels. I have written and created killer content and copy for 22+ brands in diverse industries, with a specialization in the tech, fashion and D2C space. My work has helped grow social audiences by +3M, directly generating sales of over $700,000. 

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For me, social content is about making a brand's vision and story accessible to a larger audience. A brand voice is like the Queen on a chessboard, and social content is like all the other pieces that spread the message in different ways. Unlike chess, this isn't just about strategy, but a whole lotta creativity, consistency, and understanding your audience. 

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When I'm not working my magic for clients, I'm creating food, fashion, and visual poetry content for my personal channels, where I have generated 1M+ impressions.

(If you're wondering why I went with a big chess analogy up there, don't ask. I don't even play chess.)​

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Client Testimonials

"Tania is a super creative content strategist who not only stays ahead of trends but also brings originality to everything she creates. She takes initiative, develops engaging content, and crafts strategies that feel both fresh and relevant. Her ability to balance trend-driven content with unique storytelling makes her an asset to any brand. She’s proactive, accountable, and always open to feedback, ensuring that every project reaches its full potential. I highly recommend her for content strategy, content creation, and all things social media."

Maneesha Wagh, Sr Director at

JLL Technology and Data

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Personal Highlight: 

At the NYC TikTok office, learning more about TikTok Shop Livestreams


Through Livestreams, I have attracted over
700k impressions, and directly generated $500,000 in sales in 3 months

 

Event Series:
The Creative Baddies

The Creative Baddies is a series of events designed for early career folks to live a life aligned with their creative goals

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Fiction Work and Personal Content Projects 

Remember when I mentioned I come from a fiction writing background, and make content projects for my own channels? Turns out I really want you to see my work!

Let's Connect!

© 2025 by Tania Apshankar. All rights reserved.

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