Navya Custom
High-End Fashion

For Navya Custom, I created and edited video content to increase their sales by 15% at their New Store Location. My presence was on-screen and the aim was to have a more UGC (User Generated Content) aesthetic.

Create Instagram Reels showcasing the brand's Spring 2024 Line
Target females of the age group 25+
Use Instagram as the key platform since the target audience is most active on that platform

Highlight store layout, and the Spring 24' collection by the model walking around the store, admiring their outfit in different mirrors
Key element 1: Model's story of growing up in a Western and Indian environment, and wanting to connect to their roots while also staying true to their upbringing
Key element 2: Connecting model's personal story and fashion preferences to the Indo-Western designs of Navya Custom
Results: 120k Impressions, and Engagement of 750+ users
Timeline: 1 week from ideation to being published

10k

Increase in followers from 70k to 80k

220k

Total Impressions

15%

Increase in sales at new store location